Marketing:
Marketing alludes to the actions of an organization related to purchasing and selling an item or administration. It incorporates publicizing, selling and conveying items to individuals. Individuals who work in organizations’ showcasing offices endeavor to get the consideration of target crowds utilizing mottos, packaging plans, superstar promotions and general media presentation.
There are four variables known as the advertising blend or the four Ps:
Product:
So as to figure out what you ought to offer, you should comprehend your objective, client’s needs and afterward tailor your item to address those issues.
Price:
The cost that you charge will impact the number of offers and the sum sold. On the off chance that you value it too low, it might create the impression that the item is of lower quality or you may basically make too little benefit. Whether you value it too high, clients may purchase fewer things or in little amounts.
Place:
Place alludes to both where you will offer your item and how you will disperse it.
Promotion:
For individuals to purchase your item, they should know about it, have a positive impression of it, and be persuaded that they need it.Digital Marketing:
The advancement of items or brands by means of different types of electronic media. For instance, publicizing mediums that may be utilized as a component of the advanced showcasing system of a business could incorporate limited time endeavors made by means of the Internet, web-based life, cell phones and electronic boards, and by means of computerized and TV and radio channels.
Digital media is pervasive to the point that buyers approach data whenever and wherever they need it. Those days are gone when the information about your product or administrations are delivered by you and people got to know about only those pieces of information which you want them to hear. It is a progressively developing wellspring of news, purchasing or selling and communication. Also, they will probably trust them than you. There is the increase in demand for brands that are trusted by individuals, customized interaction and also personalized offers that are made according to their needs and interest.The 5Ds characterize the open doors for buyers to interface with brands and for organizations to reach and gain from their gatherings of people in various ways:
Digital Gadgets:
Gatherings of people encounter marks as they cooperate with business sites and portable applications commonly through a mix of associated gadgets including cell phones, tablets, workstations, TVs and gaming gadgets.
Digital Platforms:
Most co-operations on these gadgets are through a program or applications from the signifying stages or administrations, that is Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
Digital media:
Distinctive paid, possessed and earned interchanges channels for coming to and connecting with gatherings of people, including promoting, email and informing, web indexes and interpersonal organizations.
Digital Information:
The knowledge organizations gather about their group of user profiles and their associations with organizations, which presently should be ensured by law in many nations.
Digital Innovation:
The showcasing innovation or technology stack that organizations use to make intelligent encounters from sites and portable applications to in-store stands and email battles.Benefits of Digital Marketing:
Most Prominent Form of Marketing:
Digital marketing can possibly change the manner in which you reach and draw in your clients.
Cost-effective:
Digital Marketing gives you a chance to spare your money to a considerable degree. This can possibly replace expensive publicizing stations. You can help your leads with email promoting mechanization. Along these lines, it will enable you to pre-stack substance and schedule it for conveying the content at key circumstances.Most Measurable Form of Marketing:
With conventional marketing, you need to sit tight for quite a long time, now and then even a very long time before the promotions begin to turn up. In this skirmish of conventional versus web-based advertising, web-based promoting wins again attributable to its fast outcomes. By estimating your digital marketing efforts continuously, you can see which strategies are working and which are definitely not. At that point, you can modify your advertisements for more prominent achievement. You can likewise take the bits of knowledge that you’ve picked up from the procedure to enhance future campaigns.
Target Ideal Buyers:
With digital marketing, you can guarantee that the correct customers are seeing your substance. Web optimization enables you to achieve those customers who are hunting the web for content and themes that are important to your business. While pay-per-snap, display, and internet-based life publicizing empowers you to focus on the individuals who are well on the way to be occupied with your items or administrations in light of statistic data and general qualities.
Benefit for Small Businesses:
This introduces an extraordinary open door for independent ventures to associate with potential clients and instruct them amid the starting phases of the purchaser’s excursion. By making pertinent and drawing in content that is upgraded for the web crawlers, you can enhance your visibility on the web and achieve clients when it is most important.
Attract Customers:
Digital marketing encourages you to achieve these connected users. In addition to the fact that you are ready to distribute and advance one of a kind content on these social locales, but on the other hand you’re ready to achieve purchasers through promoting. Web-based platforms like Facebook offer modern focusing on choices that assist you to achieve the customers who are well on the way to be occupied with your items or administrations.
Higher Engagement:
By improving your webpage content for the web indexes, you can work to achieve more purchasers on the web. Utilizing important keywords that assists portray your item or administration offerings can enable you to convey more focused traffic to your site, which expands transformations after some time.
Connect with Mobile Users:
Having a predominant online presence that is upgraded for cell phone and tablet clients can impact purchasing conduct. The vast majority of versatile searchers utilize their mobiles to keep an eye on forthcoming in-store buys, and about every one of them searches for the most applicable data to their inquiries. Some of the versatile clients have bought from an unexpected brand in comparison to the one they had as a main priority in view of the data recorded.
Analyze and Adapt Easily:
Since digital marketing gives genuine, convenient information, you can watch and adjust to the patterns and the activities that genuine individuals are taking. You don’t need to depend on, an example, informational index or make any informed speculations – design, execute and adjust in a hurry in view of genuine execution information.
Make Business More Competitive:
Digital marketing is the manner by which organizations are working now and will keep on working later on. On the off chance that your business isn’t as of now in the digital marketing division, at that point you’re behind. Guarantee your business is aggressive by utilizing a savvy digital marketing procedure.
Contribution towards Environment:
Traditional marketing utilizes a large number of papers for their promotions. For example, for hoardings, advertisement in newspapers, pamphlets only paper is utilized. And this had a negative impact on the environment. On the other hand, digital marketing promotes any product or services through social media or emails.
The sole advantage of diminishing paper utilization is sparing the world. The climatic changes we are seeing at this level will be decreased at a more noteworthy rate. The fundamental favorable advantage is picked up by nature.
Not just our condition can profit by the decrease of paper utilization, yet we can likewise pick up focal points, for example, sparing money. When you will utilize less paper then, you won’t need to purchase more papers. You will spare your cash in general. Firstly, your paper expenses will diminish, then your printing expenses will likewise diminish. You should comprehend that every one of these things is interrelated.
Paper utilization in numerous parts of the word is on the ascent. Extending generation and pulpwood gathering undermines a portion of the final regular timberlands and the general population and natural life that rely upon them. The increased use of digital marketing altogether adds to environmental change.
Dreamworth Solutions:
So, if you want to make your contribution towards the environment, choose digital marketing over traditional marketing. One of the best Digital marketing service provider in Pune is Dreamworth Solutions. They have a significant involvement in digital marketing taking care of nearby, local, national and global customers from various foundations. Be it any kind of business, they extremely surely know the necessities and prerequisites of each sort and work likewise to enable you to accomplish more noteworthy statures.
Being an IT organization, they guarantee experienced, proficient group endeavors, develop every opportunity to influence you to emerge from the center. They are additionally dynamic in digital marketing from Business to Business organizations. They make companies figure out how Business to Business organizations can do digital marketing to extend their work in the market. They come out as one of the leading SEO services provider in Pune, who are known to deliver the required results every time.
Dreamworth Solutions is one of the best digital marketing companies in Pune. They value their customers and believe in on-time delivery of their services.
For details visit website: https://www.dreamworth.in
Email-ID: [email protected]
Phone: 086056 97774

ABSTRACTHigh-speed Internet seamless access is the expectation of recent technology trends. While many of the technologies like High Speed Internet Access (HSPA), Wireless Interoperability for Microwave Access (WiMAX) & Long Term evolution (LTE) are promising and meeting the expectations appropriately, ‘Digital Divide’ still exists when penetrating to the rural areas in a seamless and the cost effective way.The solution to the above situation is having a way of channeling the broadband internet on the electricity supply so that networking is carried out on power mains. Distribution of internet data on the power lines is called as HomePlug or Broadband over Power lines (BPL).Electric Broadband!, is an innovation in the recent technology trends. This technology is certainly encouraging and infrastructure cost effective model to offer broadband at high speed internet access – having penetration even into the rural areas since every home in the world is served by power lines.INTRODUCTIONRealizing how the Communications landscape is changing rapidly since the inception of Internet, Broadband Internet, as known to everyone, is a data transmission mechanism over high bandwidth channels through cables or over the air. Wireline broadband is called Asymmetric Digital Subscriber Line (ADSL) and Wireless Broadband technologies emerging are Mobile WiMAX and Advanced LTE. However, all these technologies require much infrastructure costs to cater the needs of the general public. Hence they are mostly limited to the urban areas and the digital divide is prevailing still by internet not reaching to the masses even at rural geographies.WHAT IS ELECTRIC BROADBAND?On the contrary to the technology barriers, new innovative technology called ‘Electric Broadband’ is on the way to reach even the rural areas with NO much infrastructure costs to carry the Internet data over relatively medium/high frequency electric signals. Usually Broadband uses low-frequency electric signals to carry ordinary phone calls and higher-frequency signals to carry Internet data as we see in the ADSL technology. Electronic filters separate the two kinds of signal, with the low frequencies going to your telephone and the higher frequencies to your Internet modem. The principle behind Electric Broadband technology is fairly simple – because electricity routes over just the low-frequency portions of power lines, data packets can be streamed over higher frequencies.HOW ELECTRIC BROADBAND WORKS?Key technical concept for the data transmission of the Electric Broadband technology is devised on the fundamental concepts of Radio Frequency (RF) energy bundled on the same line that carries electric current. Since the RF and electricity vibrate on different frequencies, there will be no interference between the two and also the packets transmitted over RF are not lost due to the electrical current. Electric Broadband system consumes only a part of the complete power grid. Usually electricity power generating plants carries to transmit power to substations which then distribute the current using high-voltage transmission lines of 155K to 765K volts and these are not relevant for packet or RF transmission. Solution for the Electric Broadband technology is to bypass the substations and high-voltage wires and concentrate on the medium-voltage transmission lines which typically carries around 7,200 volts and then the transformers convert the electrical current to 240 volts – where the electrical current supplied to the households. Putting in simpler words, standard fiber optic lines are specifically designed for Internet transmissions are going to be used to carry data. These fiber optic lines will be connected to medium-voltage lines. Repeaters are installed at these junction points to repeat the data and boost the strength of the transmission. Couplers or specialized devices are also going to be installed at the transformers to provide a data link around these. After that, the digital data will be carried down the 240-volt line that connects to the residential or office building’s electrical outlets which become the final distribution point for the data.At this juncture, the residents and the enterprises have two options for Internet connectivity. They can get wireless transmitters that will wirelessly receive the signal and send the data on to computer stations or they can get Broadband over Power Lines modems for data filtering -the Electric Broadband will screen out power line noise and let only data through – then send the data onwards to the stations. The wireless transmitter or the Electric Broadband modem can transmit the signal to end-users or computer stations wirelessly (which may require WLAN-capable devices) or through wires (which require computers connected to the data transmitter or Electric Broadband over modem Ethernet cables.TECHNOLOGY BENEFITS & BUSINESS CASEElectricity being the widely spread across the global landscape including the rural areas, electric broadband is going to be a penetrating technology to reach the rural areas and breaking the digital divide in the communication space.Many benefits can be foreseen by the deployment of this technology. It is affordable because, it uses existing electrical wiring and outlets to avoid expensive data cabling pulls-save up to 75% of the infrastructure spend. It is very convenient for the end-users since every electric outlet in every room becomes Internet-enabled. Very easy to use as no software is necessary, simply “plug and play.” Technology is reliable unlike wireless solutions that suffer from hit-and-miss service coverage and moreover provides the solutions for universal coverage operating a data transmission speeds of up to 6 million bits per second connectivity.One of the best business cases will be – Power Grid Management Solution which will become very effective after realizing this Electric Broadband technology. Utilities are able to manage their systems better by having the data streamed to them on the power lines. Because this has such a benefit relating directly to the management of electricity there remains a high likelihood of electric utilities investing more money into Electric Broadband. Being able to monitor the electricity grid over the power grid network will create a virtual workforce with many less man hours needed.TECHNOLOGY CHALLENGESWhile this technology has many advantages, there are some challenges as well. RF Interference is the most serious challenge that this technology is currently impacted with. It is facing opposition from ham operators (Amateur Radio) and the Federal Emergency Management Administration (FEMA) who are concerned that Electric Broadband technology will reduce the number of radio frequencies available for ham and short-wave radio operators and that RF transmission over unshielded medium-voltage lines will cause interference with already-assigned frequencies. One another challenge is the considerable delays happening in the technology standards ratification. Transmission standards for Electric Broadband technology is emerging and yet to see draft versions released. This is further hampering efforts to have the technology adapted by more Service Providers.CONCLUSIONOn a final note, Electric Broadband is at least 2 years away from now. However, from the Google research in vendors involved, Electric Broadband is already happening to the tune of about $10 million annually. Since the technology serves a much larger audience than any of its competing technologies. With that kind of potential, it should be able to sustain a growth rate of two to three times that of either cable or telephone companies.

Corporate events or conventions are usually exciting and fun if the best corporate entertainment is booked. If you are in charge of booking entertainment for an important upcoming event there are actually a variety of matters you will want to be familiar with. The job is frequently very stressful for some, and this is normal, but when you know the appropriate approach to go about completing the task will help you find entertainment which is the best for the party. Ignoring the correct procedures can sometimes lead to some individuals blaming you for the failure of the function.The largest gaffe somebody will normally make whenever booking corporate entertainment is to get artists that aren’t wholesome. All it takes is two or three tasteless remarks by a comic to get the audience squirming in their seats. One sure way to bring about a problem with the management is to book someone who is offensive to even one person at the event. Only use entertainers or musicians that’ll put on a good family-friendly show.Will your group be calm and reserved or are they loud and outrageous? This is the very first question you ought to ask. Evaluating your audience is a crucial part of finding the right sort of corporate entertainment. If your people are elderly they may possibly best served with a dance band playing big band selections. It can surely be pleasurable to sit and listen to, but to boogie to as well. The younger groups may be more excited about comedians or active country or rock bands. If you want to provide exciting entertainment for your crowd, you ought to understand their likes and dislikes first.After establishing who your audience is, your next step is going to be to create a list of potential corporate entertainment. If your corporate celebration includes young audiences chances are you’ll want to hire a comedy magician, country or rock dance band, or some type of one-of-a-kind off-the-wall variety act. You might even decide to book more than one performer. Enter these ideas on some scratch paper so you can refer to them at a later time. When the invited guests are older they could get pleasure from a jazz or swing dance orchestra, lecturer, or hypnotist. Regardless of what you decide, just be sure to jot it down on your list.The most commonly seen kinds of corporate entertainment are party bands, funny magicians, professional musicians, and corporate magicians. On the other hand, there are actually countless other kinds of unusual entertainment options which may perfectly fit your crowd. For instance, you’ll find top notch comedy juggling acts or yo-yo professionals available which could be wonderful for young audiences.On the other hand, a yodeling expert or Native American hoop dancers might be perfect for an older group of people. If you wish to find a unique type of talent it’s best to go through a top notch talent agency. They will ordinarily give you a great number of terrific ideas.After determining which exact type of corporate entertainment is a perfect fit for your affair, the next step is to locate it. You can either transact business directly with the talent or you might want to get the help of a qualified booking agency. Unless you’re an expert on hiring entertainment, your best option will normally be to locate a top notch booking agency. Locating a successful booking agency will allow you to locate and hire what you need for the amount of resources you can spend.Any time you need to be sure your corporate entertainment appears at the agreed-on place and time it’s normally important to use a signed agreement. A qualified booking agency will help you by handling all contracts between you and the artist, making certain that you will end up with what you pay for. In the event you don’t use a signed agreement it’s possible for your talent to find a a better paying job and then leave you with nothing. Using a first rate booking agency who knows which entertainers or musicians are dependable and which ones aren’t will normally eliminate a great deal of anxiety.

What are some ways a person can generate passive investment income? There are a number of ideas about it. Everyone has his own ideas about which one can be a passive investment income. We should have our own choice of investment. The wealthy, the marginalized, and the middle class people differ in their own preferences about investing their money. Now, let’s compare ways and opportunities according to some considerations such as safety, profitability, and also liquidity.Safety means that your investment and the income are stable. The money that you invest could be prone to the changing market condition, economic slowdown, and social unrest. The point is that your passive investment income should always be there. In that case, it is safe to invest.On the other hand, profitability is what we usually consider when we invest. We are supposed to believe that what is profitable is ideal. That’s right. But is it risky? Is my money stuck? Obviously, everyone would go for whatever gives them profit. Whenever we consider gains, the highest amount is always the best passive investment income. What we should consider here should not have been about the top gainers only. It’s should also be the safer ones.Another significant factor that must be considered is liquidity. Let us suppose that we earn very attractively from our safe investment. What does that mean to us anyway? When you are ready to use your fund because you really need it and that’s the reason why you invested, is it possible to convert it to cash now? If there is no liquidity, our passive investment income is only an imagination. You would become wealthy only in your dreams. Liquidity is not only about the comfort of making a withdrawal. It is also about how smooth it is to invest.Now, here are three kinds of investment we may consider whether which passive investment income is better for us. So, let’s talk about three kinds of portfolios such as business, stocks, and real estate.Business is a personal activity that deals with economic factors that determines future gains. It is the chemistry of work and investment. This means that a businessman does not only wait for passive income, he should also work for it. Therefore, it is an active income and at the same time passive.In the aspect of safety, business is not that safe. It is exposed to economic cycle. Businesses are under the supply and demand law. If the demand for their goods has been increasing, the price will also increase, and so will the supply. As time goes by, the demand will influence the supply to increase more. So if the supply is much greater, it will then influence the price to decrease. Consequently, businesses are getting more unstable and their future is turning gray. But, businesses may also get more resilient. As this type of investment is a little active, the active control of a businessman can manage a worse situation. Therefore, these two characters of investment regulate the cycle. Because of this, business becomes good. It is definitely a good example of passive investment income when it comes to safety.In stock market, it’s the other way around. Safety is a very controversial issue here. Obviously, the risk involved here is very high. But the potential return is high, too. Passive investment income is more common in stock trading. Therefore, your income here is not the product of your active participation in the company. It is the product of your decision.In the area of real estate, the lesser amount you invest, the safer it is. The bigger the investment you have, the riskier it becomes. But land alone is considerably not risky. The reason why real estate becomes a little risky is because the cost of structural materials is getting higher. Structural materials are also subject to the law of supply and demand. So, if we only rely on land for passive investment income by renting it out, our passive income will not be affected by any price fluctuation. Aside from that, structures depreciate over a period of time. Therefore, investing in real estate can be risky or safe depending on the kind.In terms of profit, it is more attractive in business. In some businesses, you have to spend time before you earn regularly. Usually, the profit is negative especially if they are just beginning to operate. They should promote their brands and strengthen themselves in the market. When the consumers buy their goods, passive investment income begins. On the other hand, other businesses are doing well in the beginning of the operation. During the first stage, their sales shoot up. Subsequently, they grow very early. As time goes by, consumers get sick and tired of their goods. Consequently, these businesses reduce their passive income. Nevertheless, what is nice about business is the resilience to catch up with the competition. In business, the consistency of income is stable. One more advantage in business regarding this is the petty cash. Passive investment income in business need not come after a fixed cycle like that in stocks. There is always readily available petty cash.On one hand, profit potential in stock investing is definitely high. As the character of stocks is risky, risk appetite causes the value of stocks to go up quickly. On the other hand, risk aversion and profit taking in the intraday trading can cause the value of stocks to go down quickly, too. Risk management in the stock market depends on the traders. Speculators enjoy their passive investment income from the price volatility while non-aggressive traders and investors get their passive investment income from dividends. Therefore, we can’t rule out the risk nature of stocks. When we gauge the balance between the energy we exert and the profit we earn, investing in stocks could be the most attractive one. We must not forget that passive investment income is an income that we could get without extra effort. If stock market really offers this potential, it must be a better option for passive investment income.In real estate, how can we have a passive investment income? There is no doubt that one may enjoy his passive investment income in real estate without extra effort. The point is whether or not the ratio of profit is balanced with the investment. Surely, we can gain in real estate primarily because the usual investment is big as well. But always remember that you should pay the capital gains tax annually. This might explain why landlords do not solely rely on renting out their lots. Hence, land is usually developed to optimize the gains. Regarding the actual amount of gains, real estate could guarantee a better passive investment income. Therefore, we should really consider the ROI.In terms of liquidity, it is somewhat less in business. Of course, liquidity still exists. However, much time is spent to put up a business, to start gaining, and even the time it takes to stop operating. Although the period of time executing all these can be determined according to a business plan, the process is still slower depending on the kind of business. Retail businesses are quite liquid whereas manufacturing industries are not.Among the common types of investments known to many, investment in stocks is the most liquid one. You can open and close an investment account at your convenience. Moreover, you may select any available stock you wish to invest in. If you wish to have exposure in stock market, to take profit, or to pull out your investment, it won’t take that long. You may do so at any given time wherever you may be.On the contrary, liquidity is a big problem in real estate. In business, there are still ways to determine it, but hardly in real estate. Usually, it is like a game of chance to sell even a small house and lot. Thus, investing in real estate, earning passive income, and even pulling out your investment will never occur overnight. It won’t matter if it doesn’t affect productivity. For instance, you have found a better opportunity that needs quick decision. Then, you think it best to change your existing investment into such a new one. Perhaps, before you are able to pull out your investment from real estate, your commitment to others will have already been canceled. In similar case, you might get stuck.These are some ways a person can generate passive investment income. Whether you wish to invest in stocks, real estate, or business, you can always find an opportunity to generate passive investment income.

An online education college degree is the non-traditional, but no less effective way to get all the 21st century benefits of a higher education.What We’ve Been ToldFrom early on, we’ve all been drummed into heads by our parents who tell us how important it is to have a college degree. For the 99% of us (minus the 1% who are the Bill Gates and Michael Dell’s of the world) having a college degree is an advantage for our careers. However, going the traditional route may not work out for many people for various reasons. Luckily there are options and that’s where an online education college degree comes in.This so-called new trend really takes the best of the old way of learning and combines with the latest technologies. The courses and curriculum are really just the same. What’s missing from the mix is lengthy commute, schedule rearrangements and to some extent expensive textbooks. Most universities offer accredited degrees in all manner of majors and degree levels.Why Study Online? This method of education works well for many people who missed out on college education earlier due to financial circumstances, lack of accessibility to a college. Therefore, the online education students are not your usual type. The typical he or she is someone who already has a career and a family and find these programs helpful to advance their career.Here then are the Top 3 advantages to choosing an online education college degree:Affordability, Accessibility, Flexibility1. Affordability:Online education courses are usually more cost effective than their traditional on site university and college counterparts. This feature is particularly helpful to the prospective student that has a family and children to support. With lower education expenses, the student gains an opportunity to advance his career and make more money later with an online education college degree.2. Accessibility: Let’s not forget that every town has a local college. This can be a major impediment for many people who would like to obtain a college degree but with no easy access before.3. Flexibility: Studying from home allows for flexibility. For instance, the adult student does not need to attend classes with other younger students and thus feel uncomfortable. Remote learning also allows the student to focus on academics rather than other college life activities which they do not have the luxury of time to participate.Conclusion The benefits to learning online cannot be overstated. Provided she has a good sense of self-discipline, the student enjoys greater flexibility, a more affordable education, and the comfort of learning at her own pace, as well the convenience of studying in their home environment.Given they kind of stress we have to endure in today’s’ workplace, an online education college degree is the answer for many adults looking for a way to further their education, boost their income and most importantly, build a better future for their families.

Everyday in the media we hear about social networking sites. A different site seems to pop up every day. Here are three social networking sites that you have probably don’t know about, and would want to know more about in your quest to understand social media.
MLM Social – This network is dedicated to network marketers. It is a fast, growing site, where thousands of network marketers gather to discuss issues relevant to their business. Whether it is how to get more prospects for your business, or what not to do in the industry this site is a tremendous resource for those looking to connect with their MLM peers.
Plaxo – OK, so this might be a website that you have heard of. Remember Sean Parker, founder of Napster and the first president of Facebook. Well, he also had another important role in this company as it’s founder. He helped found Plaxo as a social address-book that integrated with Microsoft Outlook. Sean Parker is long gone, but this network remains active and has a good user base.
Alikelist – This is a cool location based social network. It links up with your Facebook connections, and you get to tell your connections, which locations you like best. People can check out locations by friends and also by category.
OK, so I could spend the entire day creating a list of sites that you have not heard of, but I want to make sure that the social networks that I listed were useful and beneficial in your search for social media glory! So take a look at least at one of the three of these sites, and take it off your list of social networking sites you did not know about.

#EANF#

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

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Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

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STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.